Tuesday, 17 December 2013

Lego "Friends" is bullshit

I am not hard core feminist.  I like that men and women are different, and think those differences should be embraced, not demolished.
However, lately it seems the toy world is not only dividing my kids by gender, but pummelling it into them, and it's getting ridicules.
I was really excited Lego was coming out with a more "girly" version of Lego.  It was always very much my brothers toy, and I was happy to put some of that engineering creativity to my daughter, whom is highly intelligent.  She however, DOES love pink.  This love was not taught.  I am not overly feminine, and her brother is her idol, so where this love came from is a bit unknown to me. 
I was excited that girls could have those stupid little people with cylinder heads, and could now sit for hours using their brains to create cars, and planes like their male counterparts.... Lego Friends however, is anything but that..... Lego Friends is bullshit.
Where to start?  Yep, it's a bit pink, and that says to my very feminine daughter "Hooray"  So I am good with that, however upon opening the box I was a bit horrified.  There are no cylindrical women, but actual dolls, with disturbing hip to waist ratios.  Even my husband noticed how scary skinny the girls were.  We don't have enough of that?  Really?  If Barbie were an actual woman, she would be 5'9" tall, have a 39" bust, an 18" waist, 33" hips and a size 3 shoe.  Seems practical. 

The second horror for my eyes, is that right in the ad I am looking at now, the only scenes for my daughter to construct are; City Café, City Pool, Pet Salon, Beach Buggy, and Olivia's Newborn Foal....... Well I know as a female, my day isn't complete without a trip to the Pet Salon. 
Haven's Lego is pretty awesome, he has an airplane, a dump truck, multiple cars, and actual homes and buildings to create.  Building "actual things"  Makes a bit of sense.
The third horror is that the city is called "Heartlake City."  Well that's great, because girls couldn't possibly live in cities called "Gotham, Metropolis, or Cleveland."  Silly thought. 
Olivia's Newborn Foal is great.  Why build an actual farm, when the super-skinny Olivia can feed her foal a carrot.  It might be cooler to get Olivia herself a carrot... or better yet a cheeseburger. You do know boys can like horses right?  My super masculine, highly intelligent and successful husband had a horse.  Jumped on a friends horse one day and jumped that bitch over a fence.... Now THAT is manly.  But make sure Joliet doesn't waste her time with building actual barns or housing structures.  Foals are where it's at for a successful career.
I have my own bitchings about the new "boys'" Lego as well.  I mean, the three advertised under the bullshit Lego Friends, completely advertised separately as to not mistake gender roles are; "Battle at the black gate, The Wizard battle, and Pirate ship Ambush."  Not thinking they live at Heartlake City! What happened to just building cool stuff?

9 our of 10 Engineers are male.  That's stupid.  And I am thinking there is a reason. I take great pride in being a wife and mother.  I find it a humans highest calling as a matter of fact.  If my girls chose to not go that route, that's cool.  Let's make sure they have some foundations to become successful in any career they want.  I get Joliet loves princesses, but we don't know Harry or what's his name, and that shit doesn't actually look fun.  I would rather she has a career she can be proud of and that uses a bit more of her brain than feeding a foal, playing at the pool, or sitting on a yacht.  Yes, the Lego Friends Yacht!  Haven will build the Search and Rescue Boats to come save the poor girls, who when they fall over the side of their yacht, their super sized heads, and lack of body fat, or any muscle tone what-so-ever, they will inevitably drown.  So good thing Haven is there to rescue them.

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